Two new businesses open next to the CYCA office

By Kristan Huntley
If you pass the building on Young Avenue that houses the CY Community Association, you will notice some new neighbors. Two new businesses, Victory Bicycle Studio and Charm Boutique, have decided to call Cooper-Young home. Both of these businesses hope to have a very special identity, not just within the neighborhood, but within Memphis as well.
Victory Bicycle Studio is owned by Clark Butcher and Robert Taylor, who combined have more than 30 years of experience with cycling and the art of bicycle maintenance and set-up. Though their studio is small (only 500 square feet!), it is packed with experience and tried and trusted products. Because of their size, Victory is able to provide a customized and comprehensive experience for each individual. When sizing a cyclist for a new bike, Victory not only takes the bike’s height into consideration, but also the individual’s arm length, the bike’s purpose, road or trail conditions, and other factors. Consequently, when the cyclist receives the bike, it is fully tuned and perfectly fitted, ready for road or trail. Victory attracts all types of cyclists, including bike enthusiasts, weekend warriors, and racers. Their focus is on providing cyclists with a tuned, hassle-free bike that they can enjoy and be comfortable riding. One of the key reasons they chose their new home was the easy access to Parkway, which connects to the other major roads in the city so that customers could easily come by, drop off their bikes, and pick them up after work. In fact, they have already serviced close to 40 bikes! For more information, visit them at or give them a call at (901) 729-2229.
The other new face in the neighborhood is Charm Boutique, owned by Elayne Perry. Elayne is a native Memphian who is passionate about all types of fashion. She believes that image can play an intricate part in one’s self-esteem and overall personality and thus loves to see people dress sharp and be happy. Her passion for fashion is one of the key reasons why she is opening an upscale consignment boutique that specializes in women’s quality clothing, jewelry, and accessories. Designers such as BCBG, Gucci, Trina Turk, and others will be showcased. Elayne chose Cooper-Young as the home for Charm Boutique because the community has a reputation for being supportive of its residents and businesses. In addition to our reputation, Elayne has previous first-hand experience to base her decision on – her dad’s business, Perry Realty Company, was in the neighborhood. Elayne says that CY emits a warm and welcoming feeling that no one can deny. She feels that the area has a clean, ritzy look and loves the vibe in the neighborhood. If you would like to talk to her about possible items you would like to place on consignment, give her a call at (901) 725-0079 or email her at Make sure that you stop by on October 23 for her grand opening!

Editors Note: There was a fire in the Cooper-Young Community Association building on Monday, September 27.  Thankfully, no one was injured, but the building sustained water, fire, and smoke damage. Please contact each business regarding their operating plans.


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