Ray Rico is doubling in size. Well, not the ad man himself, but his Cooper-Young-based firm Ray Rico Freelance recently doubled the size of its staff and the size of its offices.
In recent months, Ray Rico Freelance added Senior Graphic Designer Joan Allison, Traffic Manager Zan Roach, and Interactive Designer Ben Bauermeister. This doubled the current staff of Owner Ray Rico, Digital Media Development Manager Amanda Bolton, and Junior Graphic Designer Daphne Butler. On June 5, 2015, Ray Rico Freelance hosted an event to announce the physical expansion of its offices, located at 2294 Young Avenue. The firm has expanded by acquiring the space next door, which formerly housed a women’s clothing and accessories boutique. It has doubled in size from 550 square feet to 1,100 square feet.
A ribbon-cutting ceremony celebrating the new space will be held 11 a.m.-noon Friday, August 14th.
All of the changes, says Rico, will allow the full-service advertising and marketing agency to further its mission of meeting its clients’ many needs, serving nonprofits and the community, and helping support local businesses.
“One of the reasons we have made this growth move,” says Rico, “is to deliberately create more jobs and to do so in the Cooper-Young community we’re so invested in. We are very adamant about using local resources to help grow the community and Memphis. We do a lot of printing work for our clients and we work with only local printing businesses. By doing that, we are able to support local small businesses. We keep more money here in Memphis creating more jobs.”
One of the few minority-owned, diverse advertising and marketing firms in Memphis, Ray Rico Freelance prides itself on the many community initiatives it helps support and the many nonprofit clients it works with at a special nonprofit rate. Just some of those are the Soulsville Foundation, Madonna Circle, Mid-South Pride, Friends For Life, and numerous others.
Rico added, “We make it a practice to give back to local charities, organizations, and support efforts through volunteering time and resources, in-kind donations, advocating, printing, social media promos, and by just being a good neighbor.”
“Ray Rico Freelance is like a dream agency,” said Tim Sampson, communications director for Ray Rico Freelance client the Soulsville Foundation. “They are great business people in that they are efficient, talented, affordable, and proactive, but their commitment to diversity and passion for community support is real. It’s not lip service. It shows in everything they do and it makes them that much more enjoyable to work with.”