New yoga lounge builds on CY elements
By Jenna Stonecipher
Empty chairs huddle in a circle, at the center of an empty studio. It’s the first thing you see when you peer in the window of this recently leased commercial space on Young Avenue. You can sense the collaboration as you look around the room, examining the high ceilings and exposed brick. It’s a blank slate, and that’s exactly what owner Joel Carter was looking for when he selected this location to open up Elements Yoga Lounge.
“Elements are the basic building blocks of the universe,” explained Carter, “that’s what I wanted to bring to the neighborhood: a yoga studio that is all about the basics.”
Carter has been working tirelessly to recruit the most passionate and involved yoga instructors in the area, charging them with the mission of sharing that passion. He wants to empower the instructors to teach the forms that they love and to create a community around their passion.
So many people want to learn yoga. They have a strong desire to build a better self, but they are intimidated by the formality of other business models. Elements Yoga Lounge aims to be different. Chatting about 80’s themed yoga and drop-in classes. It’s clear Carter wants it to be fun and inviting; he wants this to be a community business.
Carter and his wife, Cynthia, moved to Memphis in June. They knew from the start that Cooper Young was their area of choice.
“It’s one of the best neighborhoods I’ve ever lived in,” he says. “It’s walkable. I see neighbors walking outside and everyone says ‘hi.’ I want that for my business. I want that sense of community for our customers.”
Walking around the unfinished studio, circling the empty chairs, the energy is palpable. Carter and his crew are working hard to finish renovations and open the doors in October. Until then, share in the excitement by following them on their website elementsyogalounge.com, or on Facebook, facebook.com/elementsyogalounge.